The professor KB joined the Steve Czaban Show Monday and the topic of conversation was, of course, the Super Bowl ads that aired yesterday during the big game. KB feels some of the commercials were good but it is very hard to get your company’s money’s worth out of a 30 second commercial. This year the cost of one 30 second ad was $5.5 million. KB was also not a fan of the Jeep Bruce Springsteen ad because, as a fan of The Boss, he felt like it was a bit preachy. He also liked the Rocket Mortgage spot with Tracy Morgan and the Amazon Alexa ad with Michael B. Jordan. (Photo/Getty Images)