Michelob giving fans free beer for hole-in-one during The Players

Brooks Koepka's sponsor, Michelob Ultra, is unveiling a promotion that gives each fan who signs up 2,280 cans of beer if Koepka hits a hole-in-one at one of 10 PGA Tour events this year, including The Players Championship, which tees off Thursday.

Harp On Sports

Harp On Sports

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