"When we started getting things ready for the 'Does To Me' music video, I knew I wanted my fans to be involved, so I had them share things that might not mean a lot to others, but did to them," Combs explains at the beginning of the video.
The feel-good clip continues on to show photos in a social media-styled format of best-man speeches, first dates, family reunions, fishing, sunsets and more. Combs' mother, Mama Combs, shared a few special moments herself including her son's very first concert.
"There's a worn-out blade that my Granddaddy gave me / My Mama's first Bible, Daddy's Don Williams vinyl / That first-fish-catching Zebco thirty-three / Well, that might not mean much to you / But it does to me," Church sings.
Having this collaboration with Church is a full circle moment for the "Beautiful Crazy" singer. When it was written in 2016, he joked about getting Church on the track as it was impossible to reach him at the time. However, as time went on, what once seemed like a dream, became reality.
"Eric Church was an obvious choice when it came to finding somebody to do that song with," Combs says. "Not only does it—I feel—fit his writing style, but also his mentality and approach to music. I think it was just a really good fit."
"Does To Me" follows up Combs' previous heartfelt single, "Even Though I'm Leaving," which marked the country singer's seventh consecutive No. 1 single. Both songs appear on his latest 17-track sophomore album, What You See Is What You Get.
Check out the new "Does To Me" music video below.
Photo: Getty Images