On Sunday, the March Madness official Twitter account revealed the ratings for the Final Four games. Auburn-Virginia and Michigan State-Texas Tech averaged an 8.8/18 MM rating/share, which is 13-percent higher than last year.
Live streaming has increased across just about all platforms in the past year and this tournament was no exception. The NCAA March Madness Live streaming service saw a 14-percent increase from the previous year.
With their wins, Virginia and Texas Tech are both set to make their first-ever NCAA Tournament National Championship Game appearance.
Virginia and Texas Tech will face off on Monday. Coverage will start at 7:30PM on 97.3 The Game.