There's a guy in south Boston named Abu Musa, and he used to be a 7-Eleven franchise owner.
But he wound up having a falling out with the parent company over their policies. Specifically, because they FORCED him to sell hot foods like hot dogs and taquitos that no one was buying.
And then the company tried to force him to sell pizza and chicken wings too back in 2014, so he gave up . . . and after a legal battle, he lost his store.
So now, he's getting his sweet revenge . . . by opening his own convenience store across the street from his old location. And he named it . . . 6-Twelve. Those are his hours but, clearly, the similarity to "7-Eleven" makes it a declaration of war.
He says more than half of his customers are going to his new store, and he's got a great strategy for getting more. Quote, "I know the price of everything in that [7-Eleven]. So I sell the same things cheaper. And no hot food. Never."