The Athens Banner Herald unveiled the financial figures for UGA athletics’ recently approved 2020 budget and while the overall $153.89 million figure was notable and the projected $44.5 million distribution from the SEC Network somewhat striking, it was one nugget buried in the story that was really eye-opening:
‘Fueled by the football team’s success the last couple of seasons under coach Kirby Smart, donors have contributed about $140 million total over the last two years.’
“Sustainability in college athletics is an ongoing challenge and we are fortunate to be one of the few institutions being on solid ground,” AD Greg McGarity told the board.
And that is just donations for the Bulldogs, not revenues from media deals, ticket sales and other forms of monetary flow.